Employment
Interaction Designer at Apple
One can dream, right?
UI/UX Designer at Digidentity
Identity provider in The Hague. Leading the design vision and implementation for Digidentity’s core identity product on the web and in the native iOS and Android apps. Creating consistent UI across the company’s products by building a complete UI Kit and Design System from scratch and flowcharting and prototyping the interfaces. Visualising and optimising complex registration flows of verified identities from LoA1 up to LoA4 (level of assurance). Balancing government requirements (British, Dutch, and more), with company values and user experience.
(Medior) Interaction Designer at Hoppinger
Full-service internet agency in Rotterdam. Designing interactive prototypes and wireframes of websites and apps, based on user research with empathy mapping, personas and customer journeys. Working on data visualisations, UX, workflows, and customer-environments. Quickly grew from junior to medior, taking on extra responsibilities as Lead Design on large, complex projects. Experience with working agile in a scrum team, in direct contact with product owners, project managers and developers. Able to translate the complexity and represent the end-user to all involved disciplines.
Apple support
Support in managing and configuring Apple devices. Advising on Apple and tech related topics. Support and guidance in switching to Mac, iPhone and iPad.
Service employee at LJS Automatisering BV
Apple Authorised Service Provider in The Hague. Intake of defect machines and doing both software and hardware repairs. Helping customers solve their technical problems. Sales of new products.
Interaction Designer at The Incredible Machine
Strategic design agency in Rotterdam. Graduating on product service system “Mesh” for sharing platform Peerby. After graduating I continued as freelancer, building a prototype of an Internet connected scale for the distribution centers of Rechtstreex.
Childhood jobs
Assembling IKEA furniture. Delivering morning newspapers De Telegraaf and Financieel Dagblad, local newspaper Groot Rijswijk and advertisement magazines in two districts.
Education
Master Design for Interaction at Delft University of Technology
Human-centred design, focusing on the user and his experience and expectations. With creative, hands-on and inspiring electives 1 and some very in-depth and instructive projects.2 View master portfolio.
-
Some notable electives were Socially Tangible Media about designing physical products with a digital connection and that have actual value, Creative Facilitation for which I hosted a creative workshop for the Ministry of Internal Affairs during their Cyber Security Future Search campaign and Memetic Product Design during which I designed Juice Monkey. ↩
-
The main projects from this master are Exploring Interactions where I designed Shaped, Usability and User Experience where we user-tested and redesigned the Whirlpool microwave and the Joint Master Project where we designed and developed Nova Radian, a SUP assist module for Jobe Sports. ↩
Bachelor Industrial Design Engineering at Delft University of Technology
Designing products with a broad focus on mechanics, engineering, materials, ergonomics, business analysis, marketing, cost analysis, production techniques, aesthetics and user experience. The program included a variety of projects3 for different companies. View bachelor portfolio.
-
Most notable projects were the Minor Sports Innovation with research on outsole grip for ASICS Europe and my Bachelor Final Project with Crystal Slide, a completely new revolving door design in Apple Retail Stores for Royal Boon Edam.
Other notable clients were Mystic, Rituals, 2Move, Schiphol, Formatec and Sparta. Not all companies knew they were part of an university project. ↩
VWO at IMC Rijswijk and Zandvliet College The Hague
Atheneum with Science and Engineering profile and elective Visual Arts.
Skills
Dutchmother tongue
Englishexcellent
Logos and corporate identities, presentations and reports and (app) icons.
Presenting projects and designs for big and small audiences. Clean, animated presentation slides. I always aim for and build up to a surprise effect.
Directing and editing of product concept videos.
I'm a so called “power user” on both the Mac and iOS devices. These systems don't have much left hidden for me. Explaining and solving issues that people encounter in these OSes is what I do as part of my job and for fun.
I use Pages to make great-looking, well-structured reports. And my Keynote presentations are always clear, to-the-point and beautifully animated. I also know my way around Microsoft Office.
I'm good at Photoshop, Illustrator and InDesign and even better with Mac-native alternatives like Pixelmator and Sketch.
I can build, test and render my product designs in SolidWorks. I probably only know the tip of the iceberg of this 3D CAD application, but I am a quick learner. So it is likely that I can also use other CAD applications.
I've edited a couple of product concept videos in Final Cut Pro and have become quite familiar with it.
I just started, dipping my toes in Swift and iOS programming. Such a nice language. I got so many ideas for little utility apps…
I have developed some HTML and CSS knowledge with building this website, and learning more every time I'm working on it. I've also built website for others or helped them build one.
To build this and other websites, I've used PHP with MySQL as a backend. This includes the full website, portfolio, blog and a custom built CMS.
Quickly developed intermediate skill in coding with Arduino.
Made a fully functioning prototype in 4 weeks, with zero Python foreknowledge.
Apple Product Professional, certified by Apple in 2011, 2012 and 2015
Simplicate Master, certified by Simplicate in 2018
Perfectionist, curious, efficient, goal oriented, analytical, quick learner, getting my hands dirty, technical insight, and a good listener.
Interests
Everything Apple, designing and developing websites and native apps, tinkering with home automation, LEGO and Raspberry Pi’s, being the handyman for everyone’s DIY projects, and enjoying tech podcasts and deep house beats.
Running and basketball. Participate monthly in running events, mainly 10K and 21K. Played in a basketball team for 7 years.
References
Understanding the needs of users
Lex joined our team for his graduation project. It was a rather complex project: how can we have a large community of users collaboratively use, host and distribute durable consumer goods, e.g. a power drill. Through a series of well designed experiments, Lex was able to identify the key success factors that would need to be met to make such a system work.
Surprising new interaction insights
I’ve worked with Lex during his graduation project. He had the difficult task of tackling the user experience of one of Peerby’s possible future directions: interacting with ownerless products. It was a difficult, human-centred assignment with very little existing research, but he managed to get results and surprised us with new insights.